A landing page, an opt-in page, and a squeeze page are related, but they have slight differences in their purposes and focuses. Here are the distinctions:
1. Landing Page: A landing page is a standalone web page designed with a specific goal in mind, such as getting visitors to take a particular action. This action could be signing up for a newsletter, downloading a free guide, registering for an event, purchasing a product, or any other desired action. Landing pages are often used in marketing campaigns to direct visitors from ads, emails, or social media to a page that is solely dedicated to promoting and facilitating that specific action.
2. Opt-In Page: An opt-in page, sometimes also called a lead-capture page, is a type of landing page with a primary focus on collecting visitors’ contact information, typically their names and email addresses. The goal of an opt-in page is to encourage visitors to subscribe to a mailing list or newsletter. By opting in, visitors are giving their permission to receive future communications from the business or organization. Opt-in pages are commonly used in email marketing campaigns to build and nurture a list of interested individuals.
3. Squeeze Page: A squeeze page is a specific type of opt-in page that is designed to get contact information from visitors, usually by offering something of high value in exchange. This could be an ebook, a video tutorial, a discount code, or any other incentive. Squeeze pages often have minimal distractions, focusing visitors’ attention on the offer and the opt-in form. Their purpose is to quickly convert visitors into subscribers by enticing them with a valuable resource.
In essence, while all three terms are related to the concept of capturing visitor information, a landing page is a broad term that can encompass various goals, whereas an opt-in page and a squeeze page are specific types of landing pages with a more focused objective of collecting contact information from visitors.
